Our Clients: Health Initiative for Men
Launched in 2008, the Health Initiative for Men changed the health promotion model for gay men in Vancouver. As a start-up health organization, HIM partnered with Nixey Communications for media planning servies, copywriting and health program content. In 2010, we developed a corporate lexicon, provided creative direction on a new public health social marketing campaign, and created an official media kit. Our team is currently leading the agency’s creative communications strategy on Project Wildcard, a new advertising partnership with the BC Centre for Disease Control, launching in Spring 2011.
“Paul Nixey provides intelligent responses in ambiguous situations. We engaged Paul to create a broad range of fundamental communication documents describing novel, progressive and complex issues and activities. He quickly and cleverly distilled broad-ranging and intricate discussions into an outcome that was exactly what we were thinking, though not necessarily what we were saying!
His natural talent and pragmatism resulted in great efficiency without sacrificing a creative environment. And he’s a bit of a rogue, with a brave sense of humour thrown into the bargain.”
Wayne Robert
Executive Director
Health Initiative for Men
SELECTED MEDIA COVERAGE
Xtra – HIM rolls out new web resource for gay men
The Georgia Straight – Best of Vancouver 2011 – HIM
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“There’s no way to accurately capture the added value Nixey Communications brought to our marketing success; in my opinion, any estimate would be understated.”
- Bernice Paul
Director of Marketing
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