So this happened:
Jaspal Atwal holds a news conference but refuses to answer questions. Listen to the testy exchange with his lawyer and our reporter, jarmstrongbc. pic.twitter.com/EBmg6SRDgS
— Global BC (@GlobalBC) March 8, 2018
Later that day, CKNW’s The Shift with Drex show invited Paul Nixey to talk about what to do—and more importantly—what not to while hosting a press conference. It’s a great example of crisis communications in action for all the wrong reasons.